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Wilbur Mexicana - Brand Identity

Wilbur Mexicana is a taco joint in downtown Toronto, Canada. Their salsa bar, that had different kinds of sauces is what intrigued me when I first visited them. The modern looking decor and artworks on the walls by local artists depicted a very lively and dynamic vibe. However the branding & the menu design I came across differ widely. 

My take for Wilbur was to create a print media voice. A modern way, that has a Mexican identity to it. The place has great food and variety to offer and I wanted the same to be communicated with the brand and for it to have a recall value, through colors, shapes, patterns, catchy tasteful phrases to make up for the overall identity.

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